Archive for the 'Selling a Home' Category
What Do Buyers Want When They Search for a Home on the Internet?
1 Comment Published by August 12th, 2008 in Irvine CA real estate, Open Houses, Personal Insights, Polling Buyers, Real Estate trends, Selling a Home. by
I decided to play the interviewer at my Open House yesterday. Yes, I am one of those real estate agents who believe in holding Open Houses as one way to market and expose a home to potential buyers, and to answer questions swirling around in the minds of buyers and sellers in the Irvine neighborhoods in which we market and sell homes. Yes, It’s real life, real-time interacting with your potential home buying/selling community; “pressing the flesh,” so to speak. And to be quite honest we have actually sold quite a few of our listings and/or our collegues listings through the contacts we have made holding Open Houses. However, yesterday, I decided to ask John and Jane Doe, and Mary Q. Public the following questions:
1. On which sites do you search for properties, and
2. If you could make one change that would enhance your online home searching experience, what would that change be? And the answers were enlightening:
Do Open Houses Sell Houses?
2 Comments Published by June 13th, 2008 in Irvine CA real estate, Open Houses, Personal Insights, Quail Hill, Seller Advice, Selling a Home, Turtle Ridge, Turtle Rock, University Town Center. byIs there a place for Open Houses in a real estate agent’s marketing strategy these days? Elaine Carlson, of PalosVerdesSource.com, exploses this issue in her article entitled “Is the Jig Up on Open Houses? There is no short answer.
Open Houses can be a viable, valuable marketing tool under certain circumstances and in particular niche markets. Real estate is after all local, and buyers often like to check out neighborhoods and houses up close and in person without having to commit to using the services of a real estate agents in the beginning stages of their search.
Just as many buyers prefer to view homes first online, anonymously, and educate themselves before actually making contact with a real estate professional, buyers also utilize Open Houses as a way to familiarize themselves with those particular communities in which they may ultimately have an interest in purchasing a home or condo. (more…)
