Irvine Real Estate Blogger

Five Irvine Unified School District schools scored in the top ten for all of Orange County for API results in 2009.

Turtle Rock, Bonita Canyon, Canyon View and Alderwood Basics Plus Elementary Schools ranked #2, #5 ,#6, and #7 respectively, and Rancho San Joaquin Middle School ranked #9.

Turtle Rock elementary is the district school for the part of Turtle Rock village located in the 92612 zip code as well as the University Town Center. Bonita Canyon elementary encompasses homes located in Turtle Rock within the 92603 zip code.

Canyon View elementary is located in a newer part of Northwood villlage in the 92620 zip code.

Alderwood Basics Plus elementary, located in Quail Hill, serves Quail Hill and the Spectrum area residents.

Rancho San Joaquin Middle School is the district school for the villages of Quail Hill, Turtle Rock, Turtle Ridge, Rancho San Joaquin, University Park and University Town Center.

To ensure that the desired school falls within your neighborhood, please look up the street address at: http://www.iusd.org/asp-bin/whichschool

To see how your schools rank among all of Orange County, go to:

http://school.hiwhy.com/orange-county

First published yesterday in http://robin4homes.activerain.com

As a veteran real estate agent, the message reverberated loud and clear: “Innovate or Disintegrate,” as Jessica Swesey writes in her fairwell article as a columnist for the Inman News.

If there’s one thing I’ve learned in my years as editor of Inman News, it’s that companies that do not innovate die–or worse, become irrelevant, which is much like being buried alive.

I hope that those in the real estate industry see the changing market as their opportunity to innovate. The Internet, open source, social media, the sub- prime disaster and housing downturn have changed consumers forever. Real estate needs to adapt to these changes.

Those who do not innovate will become irrelevant to these changing needs.

Indeed, real estate agents must embrace the new medium of the Web 2.0 by creating a voice through a network of interactive communication and participation, and by going beyond the static page of a Web 1.0 presence to deliver rich original content and information to the home buying and selling public.

In the 1960’s, Marshall McCluhan, a media analyst, wrote a book from which the title became the common vernacular for the transformative power and influence of the medium of television, still in its infancy: namely, The Medium is the Message.

Every generation has their medium and those who succeed in embracing the medium connect with the people with whom they communicate. In the realm of politics, President Franklin Roosevelt used radio–the medium of the day to connect with the depression-era populace by way of the intimate Fireside chats.

President John F. Kennedy used the new medium of the time, television, to connect with an unprecedented seventy-seven million Americans (over 60% of the adult population,) to win the Kennedy/Nixon Debates in the eyes of the public and ultimately win the Presidency. At the time, CBS news correspondent, Charles Kuralt, declared that “Kennedy’s skill with the medium helped to make television the nation’s ‘new front porch’.”

Fast forward almost half a century, and the political pundits are now attempting to deconstruct Barack Obama’s below the radar successful candidacy for the Democratic nomination for the Presidency.

In Frank Rich’s Op-Ed article entitled, One Historic Night, Two Americas, he points out that “the Obama forces out-organized the most ruthless machine in Democratic politics because the medium of their campaign mirrored its inclusive message.” In other words, they empowered the ordinary citizen rather than relying on the typical top-down hierarchical structure of the past.

“Such viral organization and fund-raising is a seamless fit with bottom-up democracy as it is increasingly practiced in the Facebook-YouTube era, not merely by Americans and not merely by the young.”

Out with the old ways of doing business; in with the new social media.

He goes on to point out the similarities between Hillary Clinton’s and John McCain’s strategies in their respective “cultural tone-deafness” and “stodgy generic web site(s) ” in which their “blogs, video and social networking are static and sparse,” and how both Clinton and McCain repeatedly invoke “I,” in their respective speeches, while Obama’s message invokes the inclusiveness of the “Yes, we can” mantra: speaking to a multi-racial, multi-ethnic, multi-generational inclusiveness–a post boomer, post-partisan inclusiveness that jettisons the baggage of the Me-Generation and embraces the You-Tube, MySpace, Facebook generation. “His [Obama's] vocabulary is so different from that of Mrs. Clinton and Mr. McCain that they often find it as baffling as a foreign language.”

In Rich’s opinion Mrs. Clinton and Mr. McCain see change as “nothing more than a marketing gimmick,” while Obama uses the message of change as a sea-change of all inclusiveness and optimism. “On one side stands Mr. Obama’s resolutely cheerful embrace of the future… On the other is John McCain’s promise of a wise warrior’s vigilant conservation of the past.”

Parallels may be drawn in the real estate industry as real estate agents continue to cling to old ways of the “I’s” instead of focusing on the all inclusive “we” or “you.” Indeed, there are the veteran real estate agents who remain comfortable with the methodologies of the past–reluctant to embrace the new technologies–even the most basic ones in the face of the public’s desire to have a free flow of information available to them when they want it and on their terms.

Others of us are empowered, energized, and willing to embrace the kind of change necessary to educate ourselves as we move toward understanding the new message of inter-connectivity and seek to immerse ourselves in this new medium, resolving to deliver the information that the buyers and sellers desire in an interactive Web 2.0 way.

The real estate agent who seeks to remain vital in this rapidly changing industry needs to evolve and embrace the new message of total transparency with the free flow of real estate information, including real-time market trends and statistics, accurate and available “sold” data, access to real-time mortgage rates, original hyper-local community information, instant chat and instant messaging. We need to embrace and disseminate the information through the new medium of Web 2.0 real estate whether it be in the form of an interactive web site, blog, and other social media, such as Facebook, MySpace, YouTube, LinkedIn, and the newest micro-blogging phenomenon, Twitter.

For those real estate agents who wish to experience the new Medium and Message first-hand from the internet gurus, such as Pat Kitano of TransparentRE, Kevin Boar of 3OceansRealEstate, and Dustin Luther of 4Realz, check out the Real Estate Connect Conference in San Francisco from July 23rd – July 25th. You will be inspired to find your own voice and re-construct your business for the new Web 2.0 real estate community.

Twenty-seven out of 33 Irvine Unified School District elementary, middle, and high schools placed in the top 10 percentile statewide, and approximately 82% of Irvine public schools earned the highest possible ranking on California’s Academic Performance Index or API, as compared to all schools in California.
In Orange County approximately 19% of the public schools earned the highest score of 10 out of 10. The figures released today, May 22, 2008, published in the Orange County Register, are updated scores for the 2007 Academic Performance Index first released in August of 2008.

The Academic Performance Index is a composite of standardized test scores and other measures used by the state to rate student achievement. These tests include the California Standards Tests, the California Achievement Test and the high school exit exam. Students in grades 3 through 11 undergo testing each spring.

Click here to read the article in its entirety.

Click here to see the complete list of Orange County public school rankings.

They are both solid investments in your future.

According to the National Association of Realtors, on average the value of a home doubles every ten years. In addition, most people’s personal wealth comes from real estate. A personal note: I bought a condo in Irvine in 2000 for $178,500; I sold it in 2007 for $429,000. You can do the math, and see that I made a nice profit, even after paying all costs of the sale.

Education produces the same profit potential. High school graduates don’t have much future earning power. College graduates at the B.A. or B.S. level have a much higher earning power. And it increases exponentially with a Master’s Degree or Doctorate Degree. Whether it’s for yourself or your children… just keep writing those tuition checks… there will be future pay-back in terms of long-term earnings.

In Irvine, we are fortunate in having several higher level education opportunities. Several two-year colleges in the area, regional four-year colleges including the award-winning Chapman University, and the Irvine campus of the prestigious University of California.

And what about current investment in real estate? Interest rates are still at historic lows, and prices of Irvine real estate are comparatively low. It’s a great time to buy! A possible scenario: a home you could have bought two years ago for $600,000 is now priced at $500,000 or less. Given that real estate always appreciates over time, doesn’t that sound like a good time to call a Realtor?

As of 6 pm on April 23rd there are 887 active listings in Irvine; 479 of them are under $729,750 (the new guidelines for first time buyer loan programs); 411 of them are two bedrooms or more with one or one and one-half baths; 391 of them are two bedrooms and two baths. If you are not a first-time buyer, there are still many opportunities for continued home ownership: 133 2-bedroom, 2-bath homes priced up to $500,000; 258 2-bedroom, 2-bath homes priced up to $600,000.

Isn’t it a good time to call a Realtor?