Irvine Real Estate Blogger

Photo courtesy of Tim Larson of Grey Clad Mystery

We all search for perfection in the real world. We look for the perfect person with whom we can bond. We look for the perfect culinary or wine-tasting experience. We look to catch the perfect wave. We look to achieve the perfect SAT scores; well, you get the picture. We all strive toward that elusive dream of perfection in whatever it is that we deem important in our lives.

Fast forward to the way in which buyers/consumers search for the perfect place to call home versus the way in which real estate web developers construct a real estate site. In his funny and illuminating article entitled Rethink Real Estate Search, in Inman News, Marc Davison, of 1000 Watt Consulting points out that real estate internet sites are engineered by programmers–”guys and gals with 180 IQ’s–guided by folks who get their kicks from Excel.”

A programmer might construct a search by zip code, or create an application that includes home-value estimates that “can never be accurate, no matter how many Ph.D.s are thrown at them;” or create searches that are “cluttered by advertising;” or provide maps that are either “hybrid,” “satellite” or “list” views (“humans don’t search from space”), instead of speaking to what real people are looking for when they search for the perfect place to live.

And while it is true that statistical data has demonstrated that over 80% of buyers/consumers begin their search for the perfect home online, their home search continues off line, on the ground, and at the local level in conjunction with a real estate professional

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Crystal Cove Historic District

We have some idyllic places just a short bike ride from Irvine, CA. One of these places is a throw-back to an earlier time–Crystal Cove State Park in Corona del Mar, CA. We had a pleasant, sunny afternoon strolling on the beach, catching some raysand cogitating how fortunatewe are to live in this little piece of paradise.

Back in the 1920’s Crystal Cove was transformed into “a paradise of the south seas” by a budding silent film industry, and small cottages were built and thatched with palms to reflect the exotic appearance of Tahiti or Hawaii. Silent movies were filmed on location here as it was easily accessible by rail and much more affordable than shooting in a far off location. (more…)

Free Pacific Symphony Concert on Sat., August 16th, 2008

Photo Courtesy of Asiir

You won’t want to miss one of the highlights of this summer by attending this free performance by the Pacific Symphony, sponsored by Target, as part of their 2008 “Symphony in the Cities” concert series this Saturday evening, August 16th at 7:00 p.m. in Irvine’s Heritage Park.

It’s a great opportunity to hear our beloved Pacific Syphony, with Musical Director Carl St. Clair, while enjoying a picnic in the park with family and friends. And did I mention that it’s free! If you have children (nieces, nephews, friend’s/neighbor’s children) you definitely want to show up by 5:30 p.m. for the “musical playgound” in which the kids will participate and share in interactive and hands-on activities that include a conducting workshop and a chance to assist Maestro St. Clair during the concert. What an opportunity! It’s a sure bet to be a highlight of your summer experience here in Irvine. (more…)

I decided to play the interviewer at my Open House yesterday. Yes, I am one of those real estate agents who believe in holding Open Houses as one way to market and expose a home to potential buyers, and to answer questions swirling around in the minds of buyers and sellers in the Irvine neighborhoods in which we market and sell homes. Yes, It’s real life, real-time interacting with your potential home buying/selling community; “pressing the flesh,” so to speak. And to be quite honest we have actually sold quite a few of our listings and/or our collegues listings through the contacts we have made holding Open Houses. However, yesterday, I decided to ask John and Jane Doe, and Mary Q. Public the following questions:

1. On which sites do you search for properties, and

2. If you could make one change that would enhance your online home searching experience, what would that change be? And the answers were enlightening:

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I considered a name change–oh no, not my “real” name, but my on screen real estate name. Robin4Homes just doesn’t reveal who I really am. Okay, okay, so yes, my real name is Robin, and yes, I do sell homes (ala real estate); but nowadays, one’s on screen personality can really sizzle with a dynamic screen name; I mean would people have viewed Archie Leach in the same light as they did the suave, debonair, sophisticated Cary Grant? I think not. And what about Madonna? Would she have had the same fame had she remained Louise Veronica Ciccone? Questionable, at best.

So I tossed around a few names to see what transformation might occur with a new name. The first one was Rockin’ Red Robin; certainly, sizzly–but maybe a little too sizzly; I wanted to be noticed on screen, but maybe not in that sort of way. So out went Rockin’ Red Robin, and in came Robin’s Nest–too cutsy; later it was on to Robinzhoods; I thought this one was a winner; but my partner nixed it; he thought it sounded too gansta rappy; and Round Robin too portly.

Then to complicate matters, I started a blog and had to come up with an on screen persona for the new blog; I was told not to obsess about it–to give it ten minutes max and be done with it. So I wound up with Irvine Real Estate Blogger (boooring!). But I guess it defined a certain aspect of me (I live in Irvine; I am in Real Estate, and I am a would-be real estate blogger); Still it did not define the real me, definitively, and in a way with which I was satisfied.

Fast forward to the RE Barcamp in San Francisco, the day before the Inman Connect 2008 Conference, where the superstars of the blogosphere gather to discuss blogging about real estate and the newest technologies in a free-wheeling, brainstorming sort of way. Some brilliant, creative minds thought up a great way to meet and greet other bloggers; namely, calling cards with code names that defined a superpower within each of us. Too cool! Thus we were introduced to The Striped Crusader whose superpower “emits powerful rays of inspiration,” The Legal Eagle whose superpower is “making the industry better one degree at a time,” and The Mortgage Man whose superpower is “keeping consumers safe from high interest rates,” and so on. And then my name was called out: Robin Fenchel (Real Name), dubbed “The Diva of Orange,” whose superpower is raising a UC Berkeley and Harvard tandem.” Poof! I was transformed, aloft and afloat without warning, from Robin4Homes into the Diva of Orange for a single, cloud computing moment in time. And what a time it was.